By H&T GAMING LTD

Stop losing accounts
to policy violations.

GAM Sentinel monitors every child account in your MCM network, detects quality issues before Google does, and enforces your policies automatically — so your network stays in good standing while you focus on growth.

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Autonomous compliance enforcementReal-time monitoringSelf-serve publisher onboardingBuilt for MCM parent networks

Network HealthLive

1,247

Accounts

Active Alerts

99.2%

Compliance

30-day revenue trend+12.4%

IVT spike detected

Account auto-withdrawn · Ticket #847

Enforced

3 publishers onboarded today

Self-serve portal · Auto-approved

Healthy

The Problem

Running an MCM network without automation
is a liability — not just a bottleneck

Policy violations slip through

One bad actor in your network can trigger a review of your entire parent account. By the time you spot it manually, the damage is done.

Manual ops can't scale

Checking hundreds of child accounts, chasing compliance issues, managing onboarding — your team spends more time on spreadsheets than on growth.

Generic tools don't understand MCM

Standard analytics platforms show you revenue. They can't manage invitations, enforce policies, onboard publishers, or protect your network standing.

Platform Capabilities

One platform, six critical functions

Everything an MCM parent network needs to monitor, protect, and grow — unified in a single operations platform.

Smart Alerts & Detection

Configurable monitoring that identifies quality issues across your network — IVT patterns, engagement anomalies, delivery gaps, and traffic irregularities — before they escalate.

Multiple built-in + custom alert types
Analysis across all key dimensions
Intelligent noise reduction
Automatic ticket creation on detection

Automated Compliance

When issues are detected, the platform acts on your behalf — enforcing your policies, documenting actions, and maintaining a clear audit trail without manual intervention.

Automated enforcement for non-compliant accounts
Publisher eligibility vetting
Geographic restrictions
Complete action audit trail

MCM Lifecycle Management

Manage every stage of the parent-child relationship — from invitation to approval, partner assignment, and ongoing status monitoring — across your entire network.

Self-serve publisher onboarding portal
Full invitation lifecycle management
Real-time status sync with Google Ad Manager
Partner-to-account assignment & scoping

Multi-Dimensional Reporting

Performance data broken down by site, country, device, carrier, browser, and traffic source. Revenue, eCPM, CTR, fill, viewability — exportable and queryable.

Multiple reporting dimensions
Continuous data refresh
Period-over-period comparison
Export-ready reports

Payments & Commissions

End-to-end payment management — handling revenue splits, partner payouts, deduction tracking, and monthly reconciliation without manual spreadsheet work.

Automated revenue split calculations
Partner earnings tracking
Deduction monitoring per account
Period-based reconciliation & locking

Fully Autonomous Operation

The platform continuously monitors, evaluates, and acts on your network — fetching data, applying rules, creating tickets, and enforcing policies without human input.

Continuous automated monitoring
Background processing at scale
Slack, email & in-app notifications
Role-based access for your entire team

Multi

Dimensional Reporting

Comprehensive breakdown across all key performance dimensions

Real-Time

Monitoring

Continuous data sync across all connected accounts

Alert Types

Configurable rules to catch quality and compliance issues

Ticket Categories

Auto-created, priority-routed, SLA-tracked

How It Works

From connected to protected, fast

No complex integrations or dedicated engineering required. Get visibility and control over your entire network in four steps.

Connect your network

Authorize secure, read-only access to your Google Ad Manager network. No code changes, no SDK — a one-time setup that keeps you in full control.

Set your standards

Define the alert rules, eligibility criteria, and compliance policies that match your network. Everything is configurable to your business — nothing is one-size-fits-all.

Monitor continuously

GAM Sentinel watches your accounts around the clock, surfacing performance trends and quality signals across every dimension that matters.

Act with confidence

When something needs attention, you get an actionable alert and ticket. Enable automation to enforce your policies, or stay hands-on — your call.

Why GAM Sentinel

The only platform designed
specifically for MCM parent networks

Built for MCM operations — not retrofitted

GAM Sentinel was designed from day one around the parent-child model. Invitations, delegations, revenue shares, partner assignments, and status lifecycle are first-class concepts — not afterthoughts bolted onto a generic dashboard.

Detection and enforcement in one system

Other tools tell you something's wrong. GAM Sentinel detects the problem, creates a ticket, notifies your team, and optionally withdraws the account — all within a single monitoring cycle. No handoffs between systems.

Operates autonomously at scale

Configure your rules once. The platform evaluates every account, every 30 minutes, across 8 dimensions — escalating, ticketing, and enforcing without human intervention. Scales from 50 accounts to 5,000+ without adding headcount.

Plans

Priced for your network, not per seat

Both plans include full autonomous operation. Enterprise adds unlimited scale, white-label, and dedicated infrastructure.

Professional

For networks managing up to 500 child accounts

Smart alerts with auto-enforcement
MCM lifecycle management
Multi-dimensional reporting
Self-serve onboarding portal
Ticketing with SLA tracking
Payment & commission engine
In-app, email & Slack notifications
Role-based access (Admin, Parent, Partner)

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Enterprise

Unlimited scale, white-label, dedicated support

Everything in Professional
Unlimited child accounts & networks
White-label under your domain
Custom onboarding portal branding
API access & webhooks
Dedicated infrastructure & SLA
SSO / SAML authentication
Priority support & account manager